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15 Website Keywords Examples That Actually Drive Traffic (+ How to Use Them)
Uncover 15 website keywords examples by type, from informational, long-tail, branded, to buyer keywords. Learn how to deploy keywords on a website using Wegic.
Keywords fall into four main types based on user intent: Informational ("how to"), Commercial ("best X"), Transactional ("buy now"), and Navigational ("Wegic login"). Long-tail keywords (3+ words) have lower competition and higher conversion rates. Think "AI website builder Wegic" instead of just "Wegic." To use your handpicked keywords, you don't need to be an SEO guru. An AI website builder like Wegic helps you run a full SEO audit, add your Google Analytics tracking code, and set up a sitemap directly as you build your site.
Knowing where to put your keywords (titles, headings, URLs, alt text) is as important as knowing which keywords to use.
4 Core Types of Keywords by Search Intent
The single most important concept in keyword research is search intent. It's the "why" behind a search. When you understand what a user is trying to accomplish, you can create the perfect content to meet their needs. There are four main categories.
Informational Keywords
These are keywords people use when they want to learn something. They're looking for answers, explanations, or guides. They are not ready to buy yet; they are in the research and awareness phase.
- Website Keywords Examples:
- "how to start a podcast"
- "what is gluten-free"
- "ideas for a small bathroom remodel"
- "what are the different keyword types"
- Why It Matters: While these keywords don't lead directly to sales, they are essential for building trust and authority. By providing valuable information, you position your brand as an expert. This is top-of-the-funnel content that introduces people to your brand.
Commercial Keywords
Users searching with commercial keywords are investigating products, services, or brands. They have an intent to buy soon, but are still in the comparison and consideration phase. They're looking for reviews, comparisons, and the "best" options.
- Website Keywords Examples:
- "best budget 4k camera"
- "Wegic vs. Wix comparison"
- "top-rated project management software"
- "reviews for meal delivery services"
- Why It Matters: This is where you can guide a potential customer toward your solution. Content targeting these keywords, like detailed reviews or comparison pages, can be incredibly persuasive and capture users who are close to making a decision.
Written by
Kimmy
Published on
Mar 11, 2026
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